This just in: It is our honor to exclusively debut Cara Delevingne as the face of the first-ever international I'm Not a Trophy campaign, a global initiative to bring awareness to the malicious acts of trophy hunting and poaching of endangered species.

As you might now, these are issues close to Delevingne's heart in light of the killing of Cecil the Lion last summer. Following the tragedy, the supermodel even auctioned off her TAG Heur watch to raise money for wildcru.org.

As far as her how her involvement with I'm Not a Trophy campaign came about, it was all thanks to one of her supermodel pals who introduced her to the campaign's photographer Arno Elias.